We’re Sarah Gibbons & Kate Moran.

We write about how AI is changing digital products, and what it takes to build good ones now.

What you’ll find here:

• Rational takes on how AI is changing digital products, and what businesses and customers now need from them

• The design mistakes we see product teams making, and how to avoid them

• Dispatches from inside companies building with AI: what’s working, what isn’t, and why

Why should you care?

We’re two design and research leaders with deep expertise in our field. We each have 16+ years in product design, and we spent 10 of those years together working at the UX research firm Nielsen Norman Group (NN/G), where we ended up leading the company as SVPs.

We formed Gibbons & Moran because we saw the AI product boom coming. We realized there would be more people building more products than ever before, and they’d need the exact kind of senior, research-informed design guidance we give.

If you’re one of those people building something new and want senior design guidance on it, we’d love to hear from you.